“Diet betting is definitely becoming more popular among friends, relatives and co-workers,” said Joy Bauer, author of “Joy’s Life Diet: Four Steps to Thin Forever,” and founder of Joy Bauer Nutrition, a firm with offices in Manhattan and Westchester County. “It makes life easier if everyone around you is cutting calories, and the amicable competition keeps people driven. You are less likely to eat bad things from the candy jar.”
Most diet bettors agreed that while losing weight was the ultimate goal, winning the bet — and pocketing the winnings — soon became the main reason they stuck to their diets.
“I wanted to win, and I blew everyone away,” said Christopher Fallon, 36, a medical sales representative from West Orange, N.J. Mr. Fallon participated in a three-month diet bet with nine other colleagues, everyone contributing $100 to a winner-take-all pool. At a sales meeting a few weeks before the end of the bet, Mr. Fallon’s fellow bettors realized that he was way ahead.
“When I saw Chris at the gym at 6 a.m. looking skeletal, I knew it was over for me,” said one colleague, Carolyn Kramaritsch.